Asia’s fast-growing vertical content sector is moving beyond short-form experimentation and into the franchise era, according to executives speaking at the APOS on Thursday. During the session “Building the Vertical Stack in Asia,” industry leaders shared that the next stage of growth for vertical entertainment will be driven not only by subscriber acquisition, but by … Read more
V47 Entertainment’s specialist agency Virtue Asia has struck a deal with China-listed microdrama company COL Group to develop and distribute brand-funded entertainment across Southeast Asia, the companies announced on the sidelines of the APOS conference in Bali. Under the partnership, Virtue Asia and COL will work together to package opportunities for regional marketers across microdrama, … Read more
Soccer icon Neymar Jr. has signed on for a 16-title AI-powered live-action microdrama franchise with COL Group‘s FlareFlow platform, with the first six titles to debut globally beginning June 19. The partnership was unveiled ahead of FlareFlow chief marketing officer and COL Group general manager Timothy Oh appearance on the APOS conference’s microdrama industry panel. … Read more