Jacob Soboroff Aims to ‘Connect’ MS NOW Show With Creator Energy

Jacob Soboroff Aims to ‘Connect’ MS NOW Show With Creator Energy

Jacob Soboroff says he was doing creator media before creator media became cool. In some views, the 43-year-old MS NOW correspondent has finally made it. After years of doing what can sometimes be intense in-the-field coverage of the treatment of people crossing the southern U.S. border or the wildfires that ravaged the Los Angeles region, … Read more

Why Versant Media is Betting Big on Women’s Sports

Why Versant Media is Betting Big on Women’s Sports

Sports anchor Elle Duncan was working for ESPN a few years ago when she heard then-college basketball star Aliyah Boston say that ESPN’s investment in women’s sports over 30-plus years has been transformative for female athletes, but not transformative enough. Boston wasn’t faulting ESPN; her point was that women’s teams and leagues need to be … Read more