Scroll long enough, and eventually a sound will penetrate the amorphous fog of noise coming from your phone and nestle itself deep into your psyche. Sometimes it arrives attached to AI-generated dramas involving cartoon fruits engaged in soap-opera-esque scandals, which you could charitably describe as Cocomelon for adults. Other sounds, like the German pop song … Read more
For the first time ever, YouTube‘s “Dead Meat” team is adding a ticketed live-stream event to their annual horror awards show. Created by James Janisse and Chelsea Rebecca, the husband-and-wife duo behind the popular YouTuber channel “Dead Meat,” the pre-taped 5th Annual Dead Meat Horror Awards will debut on YouTube on July 18 and simultaneously … Read more
Halsey and her fans’ outrage over an old album review is showing no signs of fading. On Sunday evening, after music critic/content creator Anthony Fantano made a snarky comment about his review of Halsey’s album “The Great Impersonator,” the pop singer took to Twitter to quote-tweet him and unload on “The Needle Drop” host, writing, … Read more
Amazon is launching dedicated Creator Hub to Fire TV this summer, creating a new section for videos and podcasts from digital creators to expand beyond social media and into connected TV. The feature was announced on Monday morning during Cannes Lions aboard Amazon’s swanky yacht. More than 120 creators are already available on Fire TV, … Read more
As YouTube continues to grow, it also enters the Primetime Emmy consideration space in a huge way. Below, Variety breaks down some of the biggest creators driving global conversation to keep an eye out for this FYC season. Brittany Broski Variety series Before she was Lady Brittany of House Broski, she was a Texas bank employee posting videos … Read more
Sean Evans has been hosting his chicken-wing eating interview series “Hot Ones” for 11 years, and he can still remember exactly what the show felt like when he wasn’t entirely sure anyone was watching. “From the first couple of episodes, we’d have guests stand up on the tables and do laps around the studio,” Evans … Read more
Connected TV has become YouTube‘s fastest-growing screen in India, reaching more than 75 million adults, as the platform pushes deeper into living-room viewing and signals a structural shift in how it partners with the country’s media and entertainment sector. Gunjan Soni, country managing director of YouTube India, made the remarks at the APOS conference in … Read more
Having made its debut at Mipcom in 2025, YouTube is doubling down on the TV event this year. The company has announced that not only is it returning to Cannes in October, but it will have an expanded presence that it claims is “designed to embed the platform as a core distribution and monetisation pillar … Read more
In the days leading up to the 2026 World Cup, the streamer IShowSpeed—one of the most watched people on the planet, who occasionally moonlights as a rapper—released the music video “World Cup (Champions),” a song about flexing national pride where he mentions all 48 teams. As with everything the 21-year-old born Darren Watkins Jr. does, … Read more
“Open Door,” Kevin Cate‘s viral sci-fi short with nearly 15 million views across YouTube shorts, TikTok and Instagram, will be adapted into a feature-length film through a six-figure development deal. The news follows the success of breakout horror films “Obsession and “Backrooms” as the industry invests in YouTube creators and younger filmmakers with established audiences. … Read more