Every brand has a story to tell in the modern era of reaching consumers across a multitude of platforms. Storytelling is key to leaving a lasting impact for the brand on the audience. The job of leading marketing for a major Fortune 500 brand is now the art of deciding how, when and in what … Read more
When Dan Mackta, Qobuz’s New York–based managing director, was looking for musicians to endorse the music streaming service after its US launch in 2019, he tapped up a friend—the manager of the Flaming Lips. It was mid-pandemic levels of tricky. “I flew to Oklahoma to shoot with Wayne Coyne,” Mackta says. “He shows up wearing … Read more
Improbable Game 4 win had New Yorkers celebrating with Jay-Z and Alicia Keys’ 2009 single The Knicks’ historic comeback victory Wednesday had New Yorkers flocking to their streaming services to celebrate with Big Apple-centric songs. According to Spotify, Knicks fans’ go-to anthem after the improbable Game 4 win was Jay-Z and Alicia Keys’ “Empire State … Read more
Our long international nightmare is over: Spotify has quietly restored the original 2D app icon for the iPhone after about a month-long takeover by a disco-ball-ified version of the logo, which many users had expressed a strong dislike for. On Thursday (June 11), an update to the Spotify iOS app switched the icon back to … Read more
For the past year, Spotify has been quietly purging tens of thousands of podcasts that advertised illegal online pharmacies. A report released Thursday by Senator Maggie Hassan, ranking member of the Joint Economic Committee, faults the company for acting only after news outlets exposed the content and her office spent nearly a year pressing for … Read more
Comedian Adam Friedland is set to bring “The Adam Friedland Show” to Spotify in July. The talk show will relaunch with its third season and partner with the streaming service for ad sales and distribution across all podcast platforms. “I couldn’t be more excited. I asked my colleagues at Spotify for a Spotify premium membership, … Read more
.JPG "Inside Madonna’s Horny, Full-Throttle Grindr Takeover")
As tourists in Times Square made their way to The Lion King or Olive Garden on Thursday, they may have noticed the notoriously crowded area was more dense than usual. When the Grindr logo flashed in pink, the reason became clear: Mutha was here. The “mutha” in question was Madonna. Since April, she’s been the … Read more
For six years, I have found myself randomly wondering, “Is this the year Phoebe Bridgers finally puts out a new album?” The answer has always been a resounding “no.” That changed on May 8, when mysterious flyers appeared in Roswell, New Mexico, announcing a show that same day at the Liberty, a venue that holds … Read more